About Us
CRF – Charoen Rungreung Fragrances
We began in the late 1990s with handmade soap flowers, lovingly crafted by our founder, Monsicha Suksena, who had a passion for floral artistry and fine details. What started as a small craft hobby soon bloomed into a business that touched homes across Thailand under the original company, Chutima Charoenpokaphan Co., Ltd.
Going Online
Around the year 2000, as Thailand embraced the internet, Monsicha’s daughter, Chutima Suksena, built our first website. It was one of the country’s earliest online shops for handmade gifts. This leap connected us with international buyers — especially in Japan — where our soap flowers were soon featured in department stores across the nation.
Our Heritage, Our Name
CRF stands for Charoen Rungreung Fragrances — a name rooted in our Thai heritage and personal story. The words “Charoen Rungreung” mean prosperity and flourishing, inspired by the Thai name Chutima, which carries the same meaning. Rather than using a personal name, we chose to express its essence — a wish that every gift we create brings beauty, abundance, and joy to those who receive it.
Today
CRF continues to offer a curated collection of handmade gifts, blending tradition and modern design — from soap flowers to scented essentials. Every product is a symbol of care, a celebration of fragrance, and a heartfelt gift for any moment.
